Neelum Store

Our Story

Since 2014

Neelum Store : A Revolutionary Beauty- Retail brand, promising to elevate your beauty routine from top-notch Internationally renown brands in Makeup Skincare and Hair care range.

Awarded recognition of Brand of the Year in 2015/2017 this retail side operates with 38 stores nationwide. A visit to Neelum Store Outlet is like visiting the ultimate cosmetic Store for make-up lovers.

Launched in 2002, Neelum Store has brought renowned international personal care brands under one roof for the first time in Pakistan. from a journey of a few stores, we have grown significantly, by making our brands available to almost every where a person can think off.

Present Days


Neelum Store is a must visit when going to a Mall or to a high street in a market for shopping.


Core Values

Neelum Store is a one-stop-solution FOR their beauty needs.

As mall culture is increasing day by day, where families enjoy recreational ACTIVITIES in one place, the presence of Neelum Store completes their overall shopping experience.

Our Mission

Our Mission is to cater to the makeup needs of our audience and reach out to every customer who wants international brands of premium quality

Neelum Store is a home of dynamic makeup products.
John Doe