About Neelum Store
“Like many women, I always felt confused about which products to use and in what combination and I’ve always been skeptical of marketing claims.”
As a woman, plastic surgeon, and scientist, I am very particular about anything I put on my skin and only want the best. I’ve used skin care products my whole life but it’s been frustrating finding one that was effective and had all the ingredients I wanted. I also had a hard time finding products that smelled fresh and light and were non-greasy.
In 2005 I started my journey and started researching the science behind anti-aging skin care products. Being a published scientist with a degree in Molecular Biology – I wanted to investigate what ingredients and compounds had real scientific data. In 2007, I published my research in the Aesthetic Surgery Journal entitled “The truth about over-the-counter topical anti-aging products: a comprehensive review.” From that research and through continued scientific investigation, I developed my skin care line Neelum Store.
Neelum Store is an extension of myself – based on science but with the luxury all women desire. Neelum Store products combine the most effective, scientifically proven anti-aging and hydrating ingredients to improve the way skin looks and feels. Neelum Store products are simple to use. The products are clean, safe, and gentle that I feel comfortable even using them on my own daughter. They are paraben-free, sulfate-free, and cruelty-free. To make it more affordable to my patients and consumers, I have skipped distribution, retail, and any other middle man completely to sell it directly to customers. Neelum Store is sold strictly and exclusively through neelumstore.com. I am super excited to share my exclusive skin care line with all of you – Enjoy!!
My mission is to provide the best possible skin care products that I can stand behind 100% with effective anti-aging and skin health ingredients based on scientific research. I have put the same love and passion into taking care of my patients and their surgeries as I have put into every step of creating this skincare line that I am so proud and excited about.
“I have put the same love and passion into taking care of my patients and their surgeries as I have put into every step of creating this skincare line that I am so proud and excited about…”
Just as medicine is constantly evolving, so is the field of skin care and anti-aging and I am committed to constantly researching new ingredients and staying on the cutting edge of skin care and anti-aging research so that all the products are innovative as well as effective.
As a plastic surgeon I meet women every day who choose more invasive ways of achieving their aesthetic goals, but I feel that daily skin care maintenance is critical to looking young and beautiful and slowing the aging process.
Neelum Store is an extension of myself and my way of reaching out and helping women take care of themselves, feel amazing, be the best possible version of who they are.